Technology can be a military significant other’s best friend. It allows us to establish ourselves in ways other generations couldn’t, such as becoming a thought leader.
A thought leader is an expert in a topic who shares their expertise and insight widely, especially through social media. It is about building your “brand” as someone who knows a lot about a topic and can be trusted with good opinions and analysis worth sharing.
Basically, you share your knowledge with the world and in return you are seen as trustworthy, knowledgeable and informed. Having this reputation or “brand” can help establish you in your career of choice right from your living room. All it takes is setting up a blog or a Twitter account and letting your expertise show. You can establish yourself as a “go to” person through a combination of her skills, expertise and willingness to share.
1. Tie it all together: Your company, your blog and your company’s history can be tied into the larger, global conversation. Almost any news item can be linked to your own business.
2. Deliver a coherent message
3. Make it participatory
4. Content rules the board: Your message needs to spread far and wide…the more people share your content, the more buzz you’ll receive.
5. Tell a gripping story: Give people something to aspire to, learn from or explore.
6. Get help from the world: You can draw from the resources right at your doorstep. Use your network.
Establishing your brand online as a thought leader can be a good way to strengthen your credentials when you are applying to your next job. Because all it takes is an interest in a topic and a computer, it can be done from anywhere and therefore is a good thing for military significant others to think about. Braning yourself as a topic expert might just help you land a really cool next job, or just make the job hunting process go a bit faster!
The Ambition Mission 